Our Perspective on Change.
We’re rarely taught how change actually unfolds.
For thousands of years, periods of transition were recognised across cultures as meaningful phases of life, times when old identities ended, new ones had not yet formed, and people needed space, structure, and support to move through uncertainty. This in-between phase wasn’t seen as a failure, but as a necessary part of becoming.
In modern life, much of that understanding has been lost. We’re encouraged to move quickly, find answers, make decisions, and return to certainty as soon as possible. When clarity doesn’t come, many people assume something is wrong with them.
The in-between is a real and necessary phase of change, one where old ways of being no longer fit, and new ones haven’t formed yet. Treating this phase as a problem to fix often creates more confusion, anxiety, and self-doubt.
We don’t see the in-between as something to rush through or solve. We see it as an important part of how real change happens.
Pivoters Club was born from my own experience of navigating in-between stages of my life.
When I was 35, the vision I had worked toward my whole life began to fall away. I started questioning both my career and my life, and found myself in a long period of being in-between.
On the outside, my life still looked fine. Internally, everything felt uncertain and unstable. Because not knowing felt so uncomfortable, I tried to force clarity. I strategised my way out, launched things too early, and pivoted again and again. I also spent tens of thousands on coaching, therapy, and healing, hoping something would finally click. Instead, I often felt more defeated and stuck than before.
That experience led me to understand how transitions actually works and how the in-between can be navigated in a way that’s far more sustainable. One that offers language, understanding, and support rather than pressure.
Over the years, I’ve been deeply researching and reflecting, trying to create the kind of container that didn’t exist for me at the time. Pivoters Club isn’t about quick fixes or quick answers. It’s a space designed to see you in your own process, hold that space with care, support a sense of agency even in uncertainty, and normalise what you’re experiencing.